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Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision of the Metaverse to life,according to Insider. "So, the greatest development of
A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people stare into that tiny screen as if it were a vital life support system. I suspect
EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood
Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed. But when it comes to building brand awareness and credibility, informing consumers about your products, growing
It couldn’t have happened to a nicer channel. GB News, it appears, has lost half its value since it launched last year. Shareholder Discovery sold its stake in the channel in August, with accounts lodged after the sale showing that its 25% share of the
As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his demolishing of many of the myths about online advertising, and he remains a thorn in the
IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans are being influenced by sustainability, and fears related to the economy and the
As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep
MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic advertising Programmatic advertising is the inexpensive way to target an audience and get actionable,
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