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How to Write a Style Guide for Your Brand

How to Write a Style Guide for Your Brand

Content Strategy / Editorial Strategy and Planning How to Write a Style Guide for Your Brand Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “ Turn It Loose ,” into Spanish,

Pearle Vision: ‘Data Doesn’t Make Decisions, People Make Decisions’ | AdExchanger

Pearle Vision: ‘Data Doesn’t Make Decisions, People Make Decisions’ | AdExchanger

Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens

8 things you need to know about AI in marketing right now

8 things you need to know about AI in marketing right now

We talk to industry pundits, martech vendors and strategic providers to find out how artificial intelligence is already being deployed in marketing and how you can prepare to take advantage of it Artificial intelligence (AI) is THE buzzword of 2017, and is

The Age of Martech: Harness Technology to Drive your Sales - Smart Insights Digital Marketing Advice

The Age of Martech: Harness Technology to Drive your Sales - Smart Insights Digital Marketing Advice

The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed.  If you pardon the (intentional!) pun: they always have been, and always will be perfect bed companions. Let’s boil this down: the

15 Mind-Blowing Digital Marketing Stats For Germany

15 Mind-Blowing Digital Marketing Stats For Germany

Today we launch the German-language version of CMO.com. Each week we will deliver articles and interviews that will offer you insights, expertise, and inspiration for and by marketers and business leaders. We’ll focus on many of the specific challenges

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) -

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) -

1 (Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you

For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard' - eMarketer

For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard' - eMarketer

Facebook continues to emphasize the importance of video advertising on its platform, but for the time being, users are simply scrolling past ads. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Maria Minsker about some of the

The shock of the new: Artificial Intelligence and the future of digital marketing

The shock of the new: Artificial Intelligence and the future of digital marketing

Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate. As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us

16 Ways To Increase Your Website's Visibility - Part 1

16 Ways To Increase Your Website's Visibility - Part 1

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market

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