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What's Up in Email? August 2017 - BrightWave Marketing, Inc.

What's Up in Email? August 2017 - BrightWave Marketing, Inc.

School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and

Using Last-Click Attribution? You’re Hurting Email: Part 3 - SellUP Email Marketing

Using Last-Click Attribution? You’re Hurting Email: Part 3 - SellUP Email Marketing

So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information? In parts one and two of this series, we covered how last-click attribution fails to give email proper

With Email Deliverability Comes A Huge Responsibility

With Email Deliverability Comes A Huge Responsibility

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most

The Art of Personalisation in Email Course

The Art of Personalisation in Email Course

Register now >> Overview Are you looking to take your email marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing?

6 Marketing Emails that Will Fortify Your Customer Relations

6 Marketing Emails that Will Fortify Your Customer Relations

Email marketing is on everyone’s lips these days, isn’t it? There’s so much talk about its benefits for nurturing leads, converting users, and onboarding clients… And it’s all great stuff. It’s just… Did you notice how little advice out

How to Use Email to Get Customer Feedback and Grow Your Business

How to Use Email to Get Customer Feedback and Grow Your Business

When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and

Has Your Email Marketing Lost Its Accent? - Inbox Group

Has Your Email Marketing Lost Its Accent? - Inbox Group

Posted by Scott Cohen On March 14, 2011 in story time I 0 Comments People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just

 How to Use Personalization in Email Marketing Campaigns 

 How to Use Personalization in Email Marketing Campaigns 

As a marketer, you already know that personalization can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Even

We Know Email Series: Dwight Swaney - Return Path

We Know Email Series: Dwight Swaney - Return Path

The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. What’s your role here at

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