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The Smart Marketer's Guide to Social Media Aggregation

The Smart Marketer's Guide to Social Media Aggregation

Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how

The June 25 Google Update: What You Should Do Now - Search Engine Journal

The June 25 Google Update: What You Should Do Now - Search Engine Journal

A significant Google algorithm update happened on June 25. This update has had webmasters and SEOs buzzing all week about the significance of its effects on websites across the world. Rather than succumbing to the information overload that comes with

2017: The year in social marketing so far

2017: The year in social marketing so far

The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be

10 Product Page Split Tests To Increase Your Ecommerce Conversions

10 Product Page Split Tests To Increase Your Ecommerce Conversions

In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and

Is Facebook Messenger the New Email? 3 Experiments to Find Out

Is Facebook Messenger the New Email? 3 Experiments to Find Out

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you

What to make of the EU's absurd antitrust ruling against Google

What to make of the EU's absurd antitrust ruling against Google

Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The

10 Underappreciated Skills for Social Media Professionals

10 Underappreciated Skills for Social Media Professionals

A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve

How the EU fine will ruin Google Shopping for the consumer

How the EU fine will ruin Google Shopping for the consumer

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of

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